On November 14, to mark World Diabetes Day, Kevin will launch a campaign to help patients Make The Informed Choice about their health.
One in three people living in the U.S. today only have a basic understanding of their health. In 2017, that’s an alarming statistic.
Some people point the finger at the medical profession or our education system. Others blame the patients themselves. What we do know is that the 21 million Americans living with diabetes don’t have the information they need to take back control of their health.
Serious health issues such as type-2 diabetes are more widespread than they have ever been, even though they’re preventable. But most people can’t recognize the symptoms. Many patients don’t even know they have a condition until they go to their doctor with an extreme symptom that they would never have thought was connected.
With type-2 diabetes, this is often a hand or foot wound that has become infected or won’t heal because the condition affects blood flow to those areas. The patient then learns that not only do they have a life-threatening condition, but they have a wound that is equally serious because it requires immediate attention. Leaving the wound untreated could lead to an infection, which in severe cases can result in death.
People need better information so they can take back control of their health. And when they know what to do, we need to help them play catch up – and fast.
Kevin’s thirty years in health care, as well as his experience in the film industry, have taught him that people engage better with video than any other medium.
His company Advanced Tissue, the nation’s leading provider of wound care supplies, has created a video series which gives patients guidance specific to the package they receive. These step-by-step guides to dressing wounds correctly are simple to understand, containing only essential information relevant to the individual. Applying dressings properly is the only way to prevent dangerous symptoms from getting worse.
These videos will soon be available to people on rechargeable, pocket-sized postcards. The device is opened up like a greeting card, and the tutorial plays automatically. It is then available at any time for the patient to watch as many times as they like, in the privacy of their own home, with no need to go back to the doctor for guidance.
Kevin will be working with individuals and groups across the health care industry to help people Make The Informed Choice. He will be calling on:
To support patients to prevent and manage life-threatening conditions by recommending they seek out video guidance.
To meet with him to discuss making video tutorials more easily available to patients.
To use social media to show how simple video guidance has made their lives easier, and their conditions more manageable.
Griff Furst, star of films including Terminator Genisys and the son of actor Steven Furst, who sadly died of complications related to diabetes in July 2017. Griff directed the high-quality videos which will soon be delivered to patients on video postcards.
Dr Lee Rogers, one of the world’s leading physicians, renowned for his work preventing amputations arising from diabetes.
Over the coming months, Kevin will be visiting cities across America to raise awareness of his campaign.